Iñigo is an economist by training and an entrepreneur with over fifteen years of experience driving the digital transformation of SMEs and startups. As Founder and CEO of iDen Global, he has built a boutique consulting firm in business development, communication and marketing, distinguished by its holistic approach and its ability to blend economic rigor with creative innovation.
His self-taught profile has led him to delve into data-analysis tools, CRM systems and e-commerce platforms, as well as SEO/SEM strategies and growth-hacking techniques. Thanks to this ongoing education, he masters a wide range of tools and methodologies that—combined with a 360° vision—enable him to deliver scalable solutions aligned with both current realities and his clients’ objectives.
In his role as strategist, he designs bespoke business and communication plans for sectors as varied as asset management, legal services, online education, gaming and e-commerce. He pairs a comprehensive understanding of corporate goals with meticulous attention to tactical execution, ensuring measurable results and a clear return on investment.
Beyond leading projects, Iñigo serves as a communicator and educator: he contributes weekly to Radio Intereconomía, has taught courses at the Instituto Europeo de Posgrado, and acts as an advisor on specialized podcasts and media outlets. His talent for translating complex financial concepts into clear, practical messages reinforces his reputation as a versatile professional committed to advancing financial knowledge and improving business culture.